If you’re looking to improve your website, you know how daunting this overhaul can be. Where can you use images instead of text? Read More Posts in This Topic! If you’re seeing low or below average speeds, use this beginner’s guide to increase page speed to help fix it. Improving your website authority should never be your main aim. Note those in the spreadsheet, or use indentations to show how they connect. Take an inventory of your web pages. How to Write a Business Plan in Under an Hour, This is How to Build Remote Work into Your Startup Business Plan, How to Write a Business Plan for a SaaS Company, See more articles in Writing a Business Plan », How to Make Your Business Plan Standout for Investors, How to Successfully Pitch Your Business Idea to Investors, The 11 Slides You Need to Have in Your Pitch Deck for 2020, See more articles in Pitching a Business », How Your Digital Marketing Strategy Can Help Your Business Get Funding, How to Build Credit 101 for Small Business Owners. What does “fixing” it really mean, anyways? All data & opinions are based on our experience as customers or consultants to customers. Write your business plan with the #1 online business planning tool. Start by testing page speed with Google’s PageSpeed Insights tool. If you feature blogs and articles on your site, aim to produce new content on a weekly or even daily basis. Be as descriptive as possible by including things like job title, favorite device, pay scale, main frustrations/problems, end goals, what they do in their spare time, etc. Generally speaking, you should keep your site’s content short and sweet. 1. Take some time to use Google Analytics to figure out where your audience is getting hung up on your navigation. The content here asks consumers questions and then gives answers and advice in a friendly way. You don’t want to play a guessing game when it comes to building trust in the online perception of your company. Whether someone needs guidance on how to get more traffic to their website or a new dress for an occasion … For example, are you noticing a high drop off on a page that’s bringing in significant traffic? Then, add the missing pages and their corresponding keywords/topics to your website spreadsheet/map. So your website is a mess — where do you even begin to “fix” it? From a user’s perspective, what’s missing? How to Mitigate Risk With a Risk Burndown, 5 Online Business Courses to Consider Taking in 2021, See more articles in Managing a Business ». Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Every time you rewrite content, run a split-page test to determine which language converts users better. Are they local companies? 3. Be the first to rate this post. How to Improve Your Website: 15 Ways to Fix Your Site Immediately 1. It is eminent that you are not happy with your existing site content, as you have … Where can you add more of your brand personality? Successful website content appeals to both your internet viewers and search engines, but catering to both can be intimidating. Your content should encourage a conversation with your client, not speak at them in a condescending way. To make sure none of your internal links are rendering a 404 page, use Screaming Frog to do a scan of your site’s pages. One of the best parts about the internet today is nearly everything is recorded. For example, your homepage should encourage visitors to explore deeper into your site, a blog post may be key to generating new traffic, and a product page is necessary for sales. The first step is pretty straightforward — you need to define the goal for every single page on your website. Make sure you use correct HTML formatting. At the bare minimum, update your site’s content at least once a year. Take a look at each page and determine where your content can be spruced up. Use it to determine where you can adjust a page to capture more organic traffic, expand on a certain topic, or update outdated content. DIYer's Guide To Better Websites + Marketing. By following a plan and sticking to the process, you’ll be well on your way to overhauling your website to create one that helps grow your business (without feeling completely overwhelmed!). Then tell them what they need to do to take advantage of your services. Entrepreneur Quiz: Do You Have What it Takes to Succeed? Step 1: Get your “Top Pages” by authority using a tool like OpenSiteExplorer.com … Doing so could adversely affect your site’s SEO. Starting or Growing a Business? By understanding each page’s goal, you can begin to understand where things may be breaking down. We have more tips in point #4 below. Updated February 8, 2020 By ShivarWeb Staff Disclosure: ShivarWeb may receive a commission when you purchase from companies mentioned on this site. Freelancers vs. Employees — Which Option Is Best For My Startup? Writing Web Content: The old rules of editing still apply. 1. You can have the most amazing site in the world, but if you don’t know what you want it to achieve, you’ll never really improve. You want your design to value function over form (don’t use trendy bullsh*t like Parallax unless you value design awards over sales). Use a first person narrative to share personal experiences and give the reader a sense of conversation. Related: 17 Ways To Immediately Improve Your Website Traffic Fixing old content When you discover content that doesn’t meet modern quality standards, it’s obvious that you have to … It will also flag HTML issues such as duplicate content and titles and meta descriptions that need improvement. Showing up on search engines is one of the most critical ways to increase website traffic and expose your websites content, product or service to people who might be interested in what you … You can get the full guide to using Google Search Console here. Admittedly, this can be quite the undertaking for sites that feature dozens of individual pages. Therefore, websites should forego … It’s a major component of the search engine optimization process. Download this 10 Step Checklist to find & fix every issue that Googlebot has with your website. Up … But remember that you have access to TONS more data. Imagine how frustrating it is when you’re on a website and can’t get to the information you’re searching for. Nobody’s perfect, but you should make every effort to ensure potential clients get the right message from your site’s content. If you have a sales or customer service team, ask them what questions they’re getting. The call to action is where you expect your target audience to do … You can have all of the right information, but if the website is slow, looks funky on their mobile device, or has a horrible design… you can bet users aren’t going to stick around. Does your website scale for tablet and mobile devices (also known as “responsive”)? Instead of hopping around and fixing things at random, put a plan in place that takes you through each phase of the process in a methodical manner. Create a column in your spreadsheet dedicated solely to “optimizations”. The value proposition, or mission statement, tells the visitor what you do and why … Are your images high quality? Don’t panic! After the test is over, determine which content was more successful in converting clients, and then consider why that might be. Understanding your users is Marketing 101, but it’s crucial for creating a website that achieves your goals. Next, dive into the mechanics. Can You Get a Business Loan With Bad Credit? Which pages are subpages of a larger section? For example, most website owners are looking to maximize their lead generation and conversion potential. List all of the pages you currently have, then define the goal for each page. Your Domain … Should You Start a Business? This means you have access to an incredible amount of data that can paint the picture of why your website isn’t working. Create a “persona” for your website users – that is, a profile of who you are really trying to do business with. Instead of using the Dewey Decimal System, you’ll catalog your content in Excel. If you have the most amazing website, but it’s not tailored to the type of visitors you want and need, what good is it? I frequently run across websites featuring content that was clearly thrown together quickly without much forethought. Here’s the 7-step framework you can follow to improve your website content, even if you have no idea where to start. Failure of the codes being well coded can lead to search engines totally missing a website’s content, which means poor ranking by search engines. Use SEMrush or a tool like LinkMiner by Mangools to help you find what industry publications and competitors are getting right. Improving content means improving your website! You can keep up with Danielle on Google+. Direct half of your traffic to the original content and half to the new content. We’ve compiled the top 20 do’s and don’ts to show you how to write website content … How you improve website content is to look at every page on the website and read over the content. When researching companies online, consumers want to know that they’re working with real people and not automated machines. Filed Under: Improving Websites. Use a second person narrative to encourage clients to take action, such as filling out a lead form. You want to develop content that targets important issues and delivers … Get Some Expert Tips First! Content marketing is a great way to get people talking about your products, your services, and your company. To develop effective site content, you need to sit down and outline some tangible goals. Each individual page is a piece of a larger picture. The following five tips will help you give potential clients an accurate and favorable look at your enterprise. Add a Value Proposition. One of the best ways to enhance website content is to be more persuasive and exact in your CTAs (call to action). There are tips and tricks for almost every facet of the process, from improving your copy to reworking your design. Start by putting your website into a map format. Use bold type and colors – sparingly and strategically … Poorly written content will not garner leads and convert sales as effectively as professionally written content. How to Improve Your Website Content 1. Test Your Idea First, How to Come up with Hundreds of Business Ideas. Instead, focus on building high-quality links from relevant and authoritative websites to the pages you want to rank. Improving your website content can be a daunting task with no clear starting point. No votes so far! How are you helping them solve these problems? You can improve your website’s Search Engine Optimization in 30 minutes. Your website’s organization should be intuitive for someone trying to navigate it. Writing for the web varies from traditional writing in a few keys ways. 2. Once you have your page objectives down, it’s time to look at how your website fits together. Once you know who your audience is, it’s time to dive deeper into how they’re experiencing your website right now. Improving your website isn’t just about improving the content — it’s also about improving the experience visitors have on your site (also known as user experience). Quality content created specifically for your intended user increases site traffic, which improves your site's authority and relevance. Lay the Foundation. This tells you exactly what people are searching for on your site (because they can’t find it). Write it down next to that page. You can’t improve what doesn’t exist. Building Your Business Website Yourself? Fine-tune your web writing skills. As with all the of the elements in this guide, good copywriting (when combined with other website best practices) can lead to more traffic, better leads, and more sales. Google Search Console can be used for existing content to see where you can optimize pages that may already have some perceptibility for definite search terms. The pages all work together to create one big image – your user experience. Content is the main element that attracts audience to your site. Each site page has a unique objective. You can use Moz’s guide to user personas to guide you through the process. To improve website content, write it in a way that it solves a reader’s problem. For example, you can: Optimize the keywords in your SEO title … Here’s a useful guide on how to improve website copy to get you started. Potential clients don’t want to waste time deciphering flowery language just to see what your company does. You can add it to your existing spreadsheet so all of your information is in one place. 5 Simple Rules to Improve Your Website Content Posted June 18th, 2019 by techievolve & filed under Content Writing . Use short phrases with action verbs.. Now that you’ve addressed the mechanics and make-up of your site, it’s time to focus on the flair — otherwise known as the actual copy on your website. So once you have a handle on what’s going on with your existing content, it’s time to dive into what’s missing from your website. Without goals, you’ll have no way to measure how successful your content is. As a parting message, make sure you don’t just throw out your original information when rewriting content for your site. For those, you’ll want to do additional keyword and topical research. You can improve your on-page SEO through keyword research and just the right optimization to your website content. Thus, proper keyword researching and using slight variants of … By implementing the same sort of language your audience uses while searching the web, your site will not only perform better organically but will also resonate with your target audience and remain relevant. More importantly, look at your own internal site searches! Chances are, those questions are missing information on your website, and you can add them either as a new page or as an FAQ page. Headers – Break Up Your Content Research has shown that internet users don’t view content as a whole like reading a hardbound magazine or book, … Before you rework your website, you need to understand who your audience is. Think of your site like a puzzle. Look especially for content with significant backlinks and organic traffic to see what type of content is in tune with your target audience. Are they CEOs of small businesses? Regardless of whether you’re a marketer, blogger, small business owner, or just an online enthusiast, improving your content writing is one of the best ways to succeed in the digital world. When you change your site’s layout, you need to consider how you could maximize your content within new constraints. Easily write a business plan, secure funding, and gain insights. If you are specifically looking for Googlebot 404s, you can check your Search Console report. How can I Improve My Website Content? Use your map to organize your website’s flow. After you’ve taken a look at your own internal sources, it’s time to take a look at outside data. Check out these Offerings. Five Tips for Improving Your Website Content 1. But what about the pages that aren’t already getting traction? The content they find on your website says a lot about your company’s mission, professionalism and attention to detail. You can maybe skip updating every blog … It may sound basic, but before you change anything on your website, you need to understand what your website does. There’s so much that can create a poor user experience — a bad design, broken links, a slow page load speed — it’s your job to find these negative elements and remedy them. What you need is a process — not a grab bag of tips that leave you more confused than when you started. Writing for the web varies from traditional writing in a few keys ways. How to inventory your website content is a topic hole here on BruceClay.com, so for more how-to info, I’ll point you to Facebook UX expert and content strategist Jonathon Colman’s recommended hub on all things content … As you go through the research process, create a keyword map for your entire website to add words and topics for each page. Do you have a cohesive color palette? It just takes a little data extraction and some sharp copywriting. ShivarWeb Staff is a team of marketing, design & development experts led by Nate Shivar. full guide to using Google Search Console, step-by-step process to using keywords on your site, beginner’s guide to increase page speed, FAQ Page Best Practices, Ideas & Examples, GoDaddy Website Builder vs. Wix vs. Weebly: Website Builders Compared, How To Create a Website Like Facebook Using WordPress, How To Use Reddit For SEO & Content Marketing Research, SiteGround Hosting Review: Pros & Cons of Using SiteGround, 11+ Best Marketing Tools for Small Local Business Owners, 5+ Ways To Check Your Local SEO Rankings & Visibility, How To Advertise On OutBrain: My Experience & 4 Ideas for Advertising With OutBrain. All the Insights You Need to Help Your Business Succeed, Exclusive Offers on Must-Haves for New and Growing Businesses, Full Business Plan in Half the Time— and Double the Impact, Write A Winning Business Pitch In Just 60 Minutes, Building Trust with Quality Website Content. Look especially at the Behavior Flow section to see where users are dropping off. Which pages need links to others? Write out one that describes your ideal customer. … Summary Tips to write better website copy Use short sentences and paragraphs Divide information into small chunks with clear headlines Make content easy to scan Eliminate … For your existing content, you can use Google Search Console to see where you can optimize pages that already have some visibility for specific search terms. You don’t want a visitor to arrive at your homepage and be stranded, nor do you want them getting lost. Ann Smarty recommends using TextOptimizer to check your content and to suggest improvements in terms of readability, including choice of word, sentence and paragraph length, … How to improve my website Have a Plan Remove stocky images and ambiguous terminology Include social share and follow buttons Implement calls-to-action Use the right imagery that works for … If you don’t have a professional writer or editor on hand, I highly recommend that you find one to contract for certain writing assignments.