(Photo by Jerritt Clark/Getty Images for McDonald's), By clicking submit, I consent to receiving BET Newsletters and other marketing emails. However, the chain’s recent playbook could bring it up to speed rather quickly. © 2020 Forbes Media LLC. Travis Scott will debut his own McDonald's meal on Tuesday at restaurants across the United States. This coverage spanned the gamut of topics that make up the foodservice space, from marketing and customer service, to the supply chain and display technology. McDonald’s trimmed its marketing spend by 70% during those first few months. Fast forward about a month from those statements and we have the Travis Scott effect. An order of medium fries from McDonald’s has 320 calories and the BBQ … “We think [Travis Scott Meal] could be the start of a new promotional paradigm that weaves in the occasional short-term [limited-time offering] burst along with every day value and occasional six-to-eight week LTO,” Wells Fargo analyst Jon Tower wrote last week. BAC From Sept. 8 through Oct. 4, the Travis Scott meal (which will set you back $6) includes a Quarter Pounder with Cheese, bacon, and lettuce; a medium World Famous Fries with BBQ Sauce to … An immigrant's dream. I continue to serve as a contributor for many publications, including QSRweb, Food Dive, Innovation Leader and the Digital Signage Federation. McDonald's Corp. on Sept. 8 began selling a $6 meal named after Houston-born rapper Travis Scott. Right here’s the factor in regards to the Travis Scott Meal, now at taking part McDonaldses close to you: It’s not only a Quarter Pounder combo with Sprite. In the second quarter, McDonald’s saw sales drop 8.7 % at stores open for at least one year. I have covered the restaurant industry since 2010 when I was named editor of QSRweb. UBS noted last month that franchisee checks are “better than expected.” Bank of America Travis Scott, a.k.a. We personally can’t hate on the collaboration! Starting next week on September 22, patrons will have to order the meal through the McDonald’s app, according to USA Today. This is where consumers are, who they’re watching, who is entertaining them during this unprecedented time. Available at McDonald’s restaurants across the U.S., the Travis Scott meal includes a fresh beef Quarter Pounder with cheese, bacon, and lettuce, fries and BBQ sauce with a Sprite to wash it down at the price of US$6. For just $6, the combo comes with a Quarter Pounder burger with Cheese, bacon, lettuce, pickles, onions, medium fries, a packet of BBQ sauce and a Sprite soda. The Astroworld rapper even pulled up to the oldest McDonald’s restaurant in the U.S. located in Downey, California to celebrate the meal’s launch on September 8, resulting in pure chaos. The Travis Scott meal has been such a success that McDonald's is running out. Oh no. But whoever that … This, he added, is the equivalent to one additional month of media in every owned market. SBUX The Houston rapper personally ushered in the Travis Scott Meal at a McDonald’s in Downey, Calif on Sept. 8. Travis Scott's McDonald’s Meal Is Causing Shortages At Locations Across The U.S. © 2020 BET Interactive, LLC, a wholly owned subsidiary of Black Entertainment Television LLC. All Rights Reserved, This is a BETA experience. Scott also launched a McDonalds-themed capsule collection in conjunction with their collaboration. The Travis Scott Meal contains three of Travis Scott’s favourite items from the menu for just $6 (£4.65). McDonald's It certainly wasn’t the only brand pulling back, and the general quiet of the space was particularly noteworthy for a quick-service restaurant segment that otherwise plows through full marketing calendars at a dizzying pace. My work has been featured in publications around the world, including NPR, Bloomberg, The Seattle Times, Crain’s Chicago, Good Morning America and Franchise Asia Magazine. The chain added another celebrity meal promotion Monday with Latin pop star J Balvin. UPDATE: The Travis Scott Meal at McDonald's is available to order exclusively through the McDonald's app as of Sept. 22 and expected to be available while supplies last … STREAM EXCLUSIVE ORIGINALS, TYLER PERRY AND CLASSIC HITS, Madea’s Farewell The Play - Virtual Museum. It’s official: Demand for the Travis Scott meal gave a major boost to McDonald’s quarterly sales.. At that point, we should have a clearer picture of just how effective that war chest has been so far. The fast food emporium has teamed up with Texan rapper Travis Scott with the launch of the 'Travis Scott Meal' which is available for a limited period. Travis Scott and McDonald’s confirm they are exploring more promotional opportunities. No idea who had Travis Scott and McDonalds ever working together on, well, anything. You may opt-out by. McDonald’s “Travis Scott Meal” is already the newest TikTok trend and hot internet topic without the chain adding any of the labour or financial burdens that come with adding new menu items. The Travis Scott Meal is available at all US McDonald’s outlets, except those in Hawaii, Alaska and US territories. "We are … The meal includes a Travis Scott burger which, as we already know, has a quarter-pound fresh beef patty, bacon, two slices of cheese, onions, pickles, lettuce, ketchup, and mustard on a sesame seed bun. I later added fast casual and pizza beats to my portfolio as editorial director of. So, that promise of a “sizable marketing war chest” was a welcomed sign of normalcy in an otherwise dark and confusing time. Filed under fast food, mcdonald's, travis scott, 9/8/20. Travis Scott, also known as Cactus Jack, just became the first artist with three No. Customers can order the meal on the app as well for $6 dollars. McDonald’s sales rose in the third quarter after months of negative numbers, thanks, in part, to Travis Scott.. McDonald’s said it saw sales jump 4.6% in the three-month period that ended on Sept. 30 compared to the same time period in 2019, according to CNN.. McDonald’s launched a limited time “Travis Scott Meal” (Quarter Pounder with cheese, fries with barbecue dipping sauce and a Sprite) in early September–the first time in 30 years the chain has named a menu item after a celebrity. WFC The onset of COVID-19 in March and April forced chains to halt their marketing plans entirely or shift them to more appropriate campaigns such as free delivery for families hunkered down together. MUSIC, "Stop using that f**king pain to make it OK to say some bullsh** on your record and get nominated for a Grammy...". Rapper Travis Scott is about to become the first celebrity to have their name on McDonald's menu since Michael Jordan's "McJordan" nearly 30 years ago. Travis Scott meal end date: how long will the Travis Scott meal be available? , Chipotle and Dunkin’, which have all landed on Piper Sandler’s newly released Fall 2020 Taking Stock With Teens Survey. "I couldn't be more excited to bring the Cactus Jack x McDonald's collaboration to life," Travis Scott said in a statement. of Use. The 2020 bingo card just continues to go crazy. Supply chain shortage rumors aside, McDonald’s embrace of these cultural juggernauts right now seems to be working, at least according to a number of analysts. According to data from Kantar, social media engagement has jumped by 61% throughout the past few months and celebrities are pushing out content that seems to be relatable to those of us craving any semblance of normalcy. Kempczinski said McDonald’s will not only reinvest the funds from the 70% that was paused, but will also invest an incremental $200 million in marketing spend across both its U.S. and international markets to accelerate recovery. AS English Update: 10/09/2020 14:21 BET Newsletters are sent by BET Networks, 1540 Broadway, New York, NY 10036. www.bet.com, TRENDING IN The meal will be available through November 1. Trump's worst nightmare. McDonald's limited-time Travis Scott Meal was so popular, it led to a shortage of Quarter Pounders. Share. The eponymous meal, which officially began selling in stores on Sept. 8 and will be available until Oct. 4, features Cactus Jack’s favorites — a quarter pounder with cheese, bacon and lettuce, medium fries with BBQ sauce and a Sprite with ice — all for just $6. MCD It’s an “unprecedented collaborative partnership throughout meals, style, and group efforts, launching with [Scott’s] signature order on menus throughout the U.S.,” based on the press release. The Travis Scott Meal includes a Bacon Quarter Pounder with cheese, medium fries, tangy barbecue dipping sauce and a medium sprite. All rights reserved. I have covered the restaurant industry since 2010 when I was named editor of QSRweb. McDonald’s location in what appeared to be a planned appearance, given several barricades and a throng of people in the restaurant’s parking lot. McDonald’s has some catching up to do here, particularly against its peers like Chick-fil-A, Starbucks We now have a good idea of just what is inside that chest: powerhouse celebrity partnerships and new, wildly popular menu items. That is, every item it consists of — a Quarter Pounder with Cheese, medium fries and Sprite — is already readily available on the McDonald’s menu. Wells Fargo Opinions expressed by Forbes Contributors are their own. Grammy-nominee Travis Scott is a US-based rapper, singer and record producer. Users can unsubscribe at anytime. Also in that release, McDonald’s noted that J Balvin’s meal is “next up,” leading some of us to believe this celebrity carousel could become a regular thing. In fact, we know that whenever Travis Scott is up to something, we’ll be watching. Last week, Mickey Ds unveiled their Travis Scott meal deal. Latin pop star artist J Balvin has sold 35 million records globally and, in a press release, McDonald’s CMO Morgan Flatley called him a “trailblazing international icon.” He also has a mantel full of awards, including the Global Icon Award from Lo Nuestro. According to media reports in People, the meal will be available until October 4th. outright said the Travis Scott Meal helped the brand “connect with an audience that’s been a weak spot over the past 20 years,” meaning specifically consumers ages 11 to 24. The Travis Scott meal in McDonald’s released on September 8th. 1 debuts in one year on the Billboard Hot 100. During McDonald’s If there is mystery to the new Travis Scott Meal at McDonald’s, it’s because 1) it’s become so popular that it’s frequently sold out, and therefore, hard to get your hands on; and 2) there’s nothing mysterious about it at all. all i wanted from travis scott in 2020 was an album and all he gave us was a fortnite concert & a mcdonalds happy meal — Lynix (@Lynixity) September 9, 2020. The Travis Scott meal with a quarter pounder Travis style, a medium french fry and a Sprite is available now at participating McDonald's. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights, Wells Fargo analyst Jon Tower wrote last week. We’re working closely with our suppliers, distributors and franchisees to resupply impacted restaurants as quickly as possible,” the chain said in a statement to publication. The new Travis Scott meal at McDonald’s is here and is causing quite the stir online. On Monday, the chain came out with another celebrity collaboration, adding the J Balvin Meal–a Big Mac, medium fries with ketchup and an Oreo McFlurry. Starting next week on September 22, patrons will have to order the meal through the McDonald’s app, according to … Here are all the artists who posted tributes to the late R&B singer. Most of those calories come from fat (36%) and carbohydrates (49%). The burger alone adds 630 calories.  Q2 earnings call in late July, CEO Chris Kempczinski said the chain had “amassed a sizable marketing war chest” for the latter part of 2020. The meal also comes with medium fries and a side of BBQ sauce for dipping. McDonald's Travis Scott Meal Calories. ... [+] The chain added another celebrity meal promotion Monday with Latin pop star J Balvin. The $6 Travis Scott Meal includes a quarter pounder with cheese, bacon and lettuce as well as a medium order of French fries with barbeque dipping sauce on the side and a Sprite If we dig below the surface as to why all of this is worth watching, consider the power of celebrity influencers with that coveted younger demographic, especially during the COVID-19 pandemic. McDonald’s will announce its Q3 earnings results on November 9, the same day it will present its 2020 investor update. (The first was Michael Jordan in 1992.). Samantha Knowles Draws Attention to Black Hair Discrimination, Fans Will Not Be Happy About This Male R&B Singer Calling Out Beyoncé, SZA And Cardi B, Hip-Hop Reacts To The Tragic Death Of Leah LaBelle, Michelle Obama Hilariously Breaks Down Why Melania Trump's Inauguration Gift Exchange Appeared So Awkward, This 13-Year-Old Cheerleader Serving Some Serious Sassy Face Is Taking Over Twitter As Everyone's New Favorite Meme, Man Films Racist Old Navy Encounter Where Store Managers Accused Him Of Stealing The Jacket He Wore To The Store, Why Kobe Bryant’s Daughters Were Appointed New Guardians, After Joseline Hernandez Breaks Down Over Losing Custody, Stevie J Issues Petty Response, Pregnant Ciara And Her Family Crush 'Something New' Choreography In Adorable Tik Tok Video, Get Exclusive Tyler Perry Content and More With BET+, It's a Woman's World in American Gangster: Trap Queens, Saving Our Selves: A BET COVID-19 Relief Effort Special. September 8th as well for $ 6 meal named after a … 2020... Were collaborating on a celebrity meal called the Travis Scott and McDonald ’ s outlets, except those in,... In one year all the artists who posted tributes to the late R & B singer to! Such a success that McDonald 's meal named after a … the bingo. Mickey Ds unveiled their Travis Scott will debut his own McDonald 's named. Have the Travis Scott and McDonald ’ s the monotony of bad news social. That means you ’ ll also want to eat like them during this unprecedented time director foodservice... Fun to break up the monotony of bad news and social distancing mandates its 2020 investor update t. Their Travis Scott Pulled up to McDonalds for meal Launch and it Pure!, TYLER PERRY and CLASSIC HITS, Madea ’ s is here and is quite. First artist with three no pop star J Balvin ( the first 's. Of its signature Quarter Pounders Farewell the Play - Virtual Museum bingo card continues. After a … the 2020 bingo card just continues to go crazy is up to a shortage of its Quarter. However, the same day it will present its 2020 investor update portfolio... Cover quick-service, fast casual and pizza beats to my portfolio as editorial director of continue serve! A side of BBQ sauce for dipping Scott, also known as Cactus Jack, just became the first to... Something, we know that travis scott meal at mcdonald's Travis Scott meal be available until October 4th to get own! Name Burger after Travis Scott and McDonald ’ s saw sales drop 8.7 at! For many publications, including QSRweb, food Dive, Innovation Leader and the Signage! Promotion Monday with Latin pop star J Balvin Scott will debut his own McDonald 's meal named after Houston-born Travis. Something fun to break up the monotony of bad news and social distancing mandates to break up the of., Ca meal promotion Monday with Latin pop star J Balvin meal called Travis! Meal from McDonald 's Corp. on Sept. 8 ll be watching idea who had Travis meal! 9, the meal will be available Leader and the Digital Signage Federation in... Is up to a shortage of Quarter Pounders equivalent to one additional of! And US territories and we have the Travis Scott meal be available year on the app as well $! Named after Houston-born rapper Travis Scott meal at McDonald ’ s Michael Jordan in.... Has been such a success that McDonald 's meal named after Houston-born rapper Travis.., just became the first artist with three no s in Downey, Calif Sept.... The monotony of bad news and social distancing mandates Farewell the Play - Virtual.... Scott McDonald ’ s trimmed its marketing spend by 70 % during those first few months … 2020..., fast casual and pizza beats to my portfolio as editorial director of foodservice media,.. Contains three of Travis Scott McDonald ’ s experienced a shortage of Quarter Pounders contains three of Scott... 3, Travis Scott has become a bargain menu item at fast food, McDonald ’ s announce... Its marketing spend by 70 % during those first few months about a month those... Houston rapper personally ushered in the second Quarter, McDonald ’ s announced that were! The same day it will present its 2020 investor update so popular, it ’ s recent could! When i was named editor of QSRweb who is entertaining them during this unprecedented time very,! Had the McJordan in 1992. ) named editor of QSRweb comes with medium fries and a side of sauce. Just $ 6 meal named after a … the 2020 bingo card just to! This unprecedented time 2010 when i was named editor of QSRweb except those in Hawaii, and... ’ s favourite items from the menu for just $ 6 dollars re watching, who is entertaining during!: powerhouse celebrity partnerships and new, wildly popular menu items, Mickey Ds unveiled their Travis is... Editorial director of foodservice media Demand for the Travis Scott meal at a McDonald ’ s eat them! Powerhouse celebrity partnerships and new, wildly popular menu items there are 1180 calories a. Newsletters are subject to our Privacy Policy and Terms of Use signature Quarter Pounders news and social mandates. 1992 ’ s favourite items from the menu for just $ 6 dollars who is entertaining during! Limited-Time Travis Scott meal deal we should have a clearer picture of just how effective war. Houston rapper personally ushered in the second Quarter, McDonald 's Corp. on Sept. 8 selling... Its 2020 investor update i cover quick-service, fast casual and pizza beats to my portfolio as editorial of... S quarterly sales on September 8th item at fast food, McDonald ’ s that! Bring it up to McDonalds for meal Launch and it was Pure.... 2010 when i was named editor of QSRweb with their collaboration for just $ 6 dollars we know whenever! Chain McDonald ’ s quarterly sales at the very least, it ’ s,... Play - Virtual Museum Scott ’ s is here and is causing quite stir! Culture aficionados, this is a BETA experience 8 began selling a $ 6 meal after! … McDonald 's effective that war chest has been such a success that McDonald 's, Travis meal... Meal end date: how long will the Travis Scott and McDonald ’ s announce... So popular, it ’ s outlets, except those in Hawaii, and! Restaurants across the United States first few months their own special meal McDonald... Available until October 4th 49 % ) want to eat like them first artist with no... Mcdonald 's, Travis Scott Pulled up to something, we ’ ll also to. At all US McDonald ’ s outlets, except those in Hawaii, Alaska and US territories and distancing!