A salesman can find potential buyers, demonstrate the product, explain its operation, and convince customers to buy it or install it at the customer’s place and provide after sale service.Therefore, personal selling does the entire job of selling. Types of Personal Selling Roles As we noted above , worldwide millions of people have careers that fit in the personal selling category. It comprises – prospecting, pre approach, presentation, handling of the objection, closing and follow up. They are known as specialty salesman. They bring samples of new products, take orders and organize window display. He should communicate with the people in a good manner. He informs the retailers about the various products offered by the wholesaler, helps them in the selection of articles and advises the retailers in involving effective selling techniques. As it stands today, consultative selling is the highest level of selling. Introduction to Marketing. Persuasion: Personal selling requires persuasion on the part of the seller to the prospective customers to buy the product. personal selling A promotional tool in which a salesperson communicates one-on-one with potential customers. He should not lose confidence and give up the customer so easily. Hard selling involves getting someone to buy a product even though he doesn't want or need it. Personal selling also acts as a complement to advertising.In most situations, there is a need for explaining the quality uses and price of the product. Koirala, Dr. Kundan Dutta. In business and industry, the following types of salespersons are widely used: A manufacturer’s salesman is that type of salesman whose job is to sell products either directly to the consumers or to the wholesale or retailers. Community smaller than society. An example of public relations might include a company sponsoring a charity event. Ltd, 2014. So, dependability is must needed for a salesman to develop his sales career. Personal Selling 101 ii. Personal selling is the most important ingredient in the promotion mix. They call on distributors – wholesalers, retailers, professional customers, in order to promote the products. A salesman should have a good communication ability. Types of Personal Selling. They help to maintain equilibrium between demand and supply. Personal selling also creates employment opportunity to the people.It helps to increase aggregate sales and production in the country thereby increasing employment opportunities. Consultative selling is especially effective in technical sales. Order Getting 3. Personal selling is a process. You’ve likely heard sales leaders talk about selling and pricing based on … He should not lose confidence and give up the customer so easily. A famous writer Philip Kotler says, “Personal selling is a type of personal or local presentation by the firm’s sales force for the motive of making sales and building customer relationship.” 2. A pleasing and charming personality always creates a good impression on the prospects. This type of selling is sometimes called door-to-door selling. The idea behind personal selling is that the salesperson should be aware of the need to divide his time judiciously between existing and potential customers depending upon the type of industry and the state of business in the industry. He should be able to interact with all types of people. Elementary Marketing. Personal selling is the most important ingredient in the promotion mix.Personal selling is an important element of promotion mix and an effective promotional tool.There are several importances of the personal selling and they are : -Flexible message -Minimum wastage -Effective sales -Immediate feedback -Complements to advertising -Educates customers -Employment opportunities There are many different types of personal sales jobs. 2.The sales message can be customized 3.The two way nature of sales 4.Good way of getting across large amounts of information about product. Service salesmen are appointed by the institutions providing intangible/ individual services like banking and insurance companies. 1. Thapa, Gopal, Dipendra K. Neupane and Dilli Raj Mishra. Critical link between firm and customers 2. 3. They are employed by manufacturers and do the work of missionary nature. Advertising is any form of paid sales presentation that is not done face-to-face. A small business may choose to use any or all of the promotion mix elements in selling its products. Personal selling is face to face activity, customers therefore obtain a relatively high degree of personal attention. In personal selling, a salesman can select the target market and concentrate on the customers. Personal selling is regarded as one of the most important ingredients in the promotion mix and has a permanent place in the promotion and distribution of products and services. This results in reduction of wastages. Retail selling: In this the sales person communicates directly with individual customers. On the positive side, personal selling allows the salesperson to target the message specifically to the audience and receive immediate feedback. TYPES OF PERSONAL SELLING Sales positions or their equivalents range between the sales clerk with minimal selling skills up to the chief executive officer in public and in private enterprises. Retail Selling. 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