The co-op, which renamed the acquired company Food Ingredients Technologies (Australia), planned to take the process used to create Craisins and apply it to numerous other fruits and vegetables, mainly to create ingredients for sale to other food companies. 1 talking about this. All rights reserved. The NCA, with a membership nearly double that of its modern-day variant, continued to sustain itself throughout the 1950s principally as a seasonal business that revolved around the Thanksgiving and Christmas holidays. Ocean Spray also placed a high premium on effective advertising, signing Sarah Ferguson, the Duchess of York, in 1996 for the "It's Your Zing!" About us. It was speculated that PepsiCo planned to distribute single-serving packages of Tropicana juices and drinks, which would directly compete with Ocean Spray products. The following year saw the introduction of Cranberry English Muffins, a venture with Thomas' English Muffins. This agreement offered Ocean Spray a relatively inexpensive opportunity to increase its individual serving segment, which at the time of the agreement accounted for roughly $100 million in sales, through vending machine, convenience store, and related outlets. Email Us. He also soon faced the end of Ocean Spray's five-year relationship with PepsiCo after the soft drink giant announced that it planned to abandon the distribution agreement in May 1998. Email Us All of us at Ocean Spray appreciate your message and will do our best to respond in a timely manner. Discover. The Ocean Spray name was conceived by a Boston lawyer named Marcus L. Urann, who gained a reputation as the "Cranberry King" for a cranberry sauce he packaged in tins and marketed under the brand as early as 1912, as well as for his later promotions. 1.7M likes. The company had 470 employees working at … There are no current stakeholders of Ocean Spray Cranberries Inc p. This is normal when the security: Has been acquired or taken private; Has merged with another entity; Has changed its name and has a new CUSIP (and/or symbol) Has been delisted and the ticker has changed; Please use Search to find the security you were looking for. The information on this site is not intended to be, nor does it constitute, investment advice or recommendations. Treat yourself with Ocean Spray®! The personal data you provide on this form will be used to send you emails about our products and kept for no more than 2 years. Ocean Spray Cranberries, Inc. is a marketing cooperative owned by more than 900 cranberry and citrus growers from throughout the United States and Canada. Surprise your taste buds with the sweet, delicious taste of Craisins® In 1981 the company made packaging history with its introduction of the "juice box," a block-shaped juice container with attached drinking straw. However, since the addition of grapefruit growers to the cooperative in 1976, the company has displayed an increasing tendency to develop a broad fruit-oriented product line to fortify its presence in the consumer market. Find Ocean Spray Cranberries, Inc. … With demand outstripping supply for craisins, Ocean Spray decided in November 2006 to expand in the state of Wisconsin at the site of Ocean Spray’s existing facility in Wisconsin Rapids, the former Northland Cranberry plant purchased in 2004. For years, social media platforms have blatantly copied some of Snapchat's most creative features. The history of Ocean Spray is naturally tied to the history and lore of the cranberry, an unusual Native American wetland fruit. Our consumer affairs representatives are ready to answer any questions you may have about the company, our products, programs, recipes and more. Small, reddish, and distinguished by a strong, bitter flavor, the cranberry was first used by various Native American tribes in the New England area to make dyes as well as a high-energy food called pemmican: a concentrated mixture of dried venison, fat, and cranberries shaped into cakes. St. James Press, 1999. Other innovations included techniques to boost crop yields and forecast harvest results. Ocean Spray is an agricultural cooperative owned by more than 700 cranberry and grapefruit farmers in the … Formed in 1930, Ocean Spray is now the world’s leading producer of cranberry juices, juice drinks and dried cranberries and is the best-selling brand in the bottled juice category. He began applying sand manually and found he could grow cranberries that were larger and juicier than those found elsewhere. Our consumer affairs representatives are ready to answer any questions you may have about the company, our products, programs, recipes and more Ocean Spray Contact Us | Ocean Spray… The potential for success of this venture appeared large as Craisins had proved to be a smash hit, becoming the fastest-growing product and the number-three brand in the dried fruit market. The following year Cran-Cherry Juice Drink joined the lineup, while Ruby Red & Tangerine Grapefruit Juice Drink was added in 1993. While the cooperative reformed itself environmentally, it was also in the process of analyzing all of its internal operations. But today more than ever we are committed to a healthier planet full of healthier people. Ocean Spray is a cooperative of more than 700 cranberry producers from North America and Chile. Try this great product from Ocean Spray. learn how over 7,000 companies got started! For a time, the co-op was in danger of folding, but a partial comeback in sales for 1960, as well as a government subsidy for unsold cranberries found to be free of residue, kept the business going. The information on this site is in no way guaranteed for completeness, accuracy or in any other way. Meanwhile, Ocean Spray continued to upgrade its manufacturing facilities, combining just-in-time inventory systems and computer integrated manufacturing in a 1995-opened facility in Henderson, Nevada, that increased output without increasing costs. By the end of the 1997 fiscal year, the Ocean Spray-PepsiCo arrangement had helped Ocean Spray achieve $225 million in sales for its single-serving products (out of total revenue of $1.44 billion, or almost 16 percent). However, commercial cultivation of cranberries did not commence until the early 19th century, when Captain Henry Hall began experimenting with cranberry vines in East Dennis, Massachusetts. On November 9, 1959, the newly-named Ocean Spray Cranberries, Inc. was faced with its first major crisis. The co-op fought vigorously to retain the title during the decade, as new competitors entered the fray, with a growing number of product introductions, including Mauna-La'i, a guava-lemon drink; Firehouse Jubilee, a tomato drink; Ocean Spray Liquid Concentrates; and Cranberry Fruit Sauces. A delay by Urann in transferring the Ocean Spray trademark jeopardized the merger for a short time; however, by August, Cranberry Canners, Inc. had been formed and Ocean Spray's survival was thus ensured. John C. Makepeace and Elizabeth F. Lee, the other two owners involved in Urann's proposed merger, joined Urann in signing a certificate of incorporation in June 1930. Throughout the 1990s Ocean Spray rolled out a steady stream of new products. Email Us. It's an exciting time at ocean spray. For close to 90 years, Ocean Spray, its family-farmer owners, and our team members have had a long-standing passion for health, taste and authenticity in all our products. It currently has over 700 member growers (in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, Florida, British Columbia and other parts of Canada, as well as Chile). A leader in the marketing of shelf-stable juice drinks, Ocean Spray Cranberries, Inc. is responsible for 75 percent of the cranberries sold worldwide. A manufacturer of fruit concentrates and purees, Milne was once primarily a grape business but grew under Ocean Spray to process cherries, blueberries, blackberries, plums, raspberries, strawberries, and cranberries. This dream destination is truly magical, overlooking the shimmering ripples of its own awe inspiring man-made lake. Ocean Spray. Discover. Bonjour Bonheur Ocean Spray is one of the finest 5 star hotels in pondicherry & best beach resorts in pondicherry with its beach views, man-made lake & exotic villas. For Business Inquiries, please contact our corporate offices in Lakeville-Middleboro, Massachusetts at (508) 946-1000 Weekdays, 9:00 a.m. to 4:00 p.m. Eastern Standard Time. But its strength has been notable only in supermarket aisles. One of the most important developments for Ocean Spray came in 1985 with its acquisition of Milne Fruit Products, Inc. of Prosser, Washington. Facing a Serious Crisis That Began in Late 1959. By the mid-1970s the cooperative was on the fast track to achieving Fortune 500 status and appeared all the more healthy after its bold expansion into grapefruit growing. Our consumer affairs representatives are ready to answer any questions you may have about the company, our products, programs, recipes and more. Track 13F-HR Filings for Hedge Funds and Value Investors. In March 1998 the co-op announced that it had signed tennis star Martina Hingis to a three-year spokesperson contract. By the mid-twentieth century, mechanical pickers were invented to replace manual procedures, and soon wet-harvesting techniques were developed to take advantage of the cranberry's natural buoyancy. The innovation captured a new segment of the juice-drinking public, children, and has since become a staple of the Ocean Spray product line. In the area of market research, crucial in a brand-driven industry, Ocean Spray decided to take advantage of new database technologies by entering into a joint venture with Information Resources of Chicago. Since its beginning, the company has functioned as a grower-owned agricultural cooperative; however, its strong emphasis on new product introduction, advertising, and packaging places it in direct competition with many publicly owned companies. New marketing avenues needed to be explored if the high demand for cranberries were to be revived. A minor setback occurred in 1979 when the Federal Trade Commission, as part of an investigation of all agricultural cooperatives, threatened an antitrust action against Ocean Spray. Bullock had to contend with the after effects of poor cranberry harvests in two of the previous three seasons, which forced Ocean Spray to delay some product introductions. In no event shall stockzoa.com be liable to any member, guest or third party for any damages of any kind arising out of the use of any content available on stockzoa.com, or relating to the use of, or inability to use, stockzoa.com or any content, including, without limitation, any investment losses, lost profits, lost opportunity, special, incidental, indirect, consequential or punitive damages. You are giving us permission to use your personal data for this purpose when you submit the form. As consumers became more health conscious during the 1960s and 1970s, the Ocean Spray formula for success struck a responsive chord. Craisins sweetened dried cranberries--a direct competitor to raisins in the dried fruit category--had their national launch in 1995, with Cran-Currant Black Currant Cranberry Juice Drink made available for purchase in 1997. Past performance is a poor indicator of future performance. Since then, the Ocean Spray cooperative has grown to more than 700 grower families all across North America. By the mid-1980s, the company had reached annual revenues in excess of $500 million. Treat yourself with Ocean Spray®! Ultimately, Ocean Spray was fined $400,000; the company also donated $100,000 in water-treatment equipment to the town of Middleboro. Of course, cranberries are still at the core of everything we do. Use in your nose only. Urann headed the Ocean Spray Preserving Co. of South Hanson, Massachusetts, and was one of the principal proponents behind a merger of similar companies to form a large, powerful cooperative. Ocean Spray is committed to protecting your privacy. The Department of Agriculture had actually approved the compound in 1958 for use after harvests, but the linkage to cancer and the tests for detecting residues were not established until the following year. campaign. Gelsthorpe's answer, unpopular at the time, was to emphasize juice drinks under the Ocean Spray brand. In August of that same year, however, the partnership once again appeared threatened when Ocean Spray said that it might attempt to block PepsiCo's proposed $3.3 billion acquisition of juice maker Tropicana Products from the Seagram Company Ltd. Toll-free at 1 800 626 338. 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