Sales promotion involves any incentive used by manufacturers to encourage the sales force to actively sell a brand or distributors/consumers to buy a brand. Sales promotion is amidst the three pillars of the promotional mix. Businesses in the same industry tend to use the same type of sales promotion at the same time of year, thereby diluting the effectiveness of a campaign. Sales promotion definition is - activities and devices designed to create goodwill and sell a product; especially : selling activities (as use of displays, sampling, demonstrations, fashion shows, contests, coupons, premiums, and special sales) that supplement advertising and personal selling, coordinate them, and make them effective. It is the associating link amidst personal selling and advertising, and a significant and specific function of marketing. Sales promotions are varied. Many companies use sales promotion strategies to produce a short-term increase in sales. To increase sales by publicity through the media which are complementary to press and poster advertising. Sales promotion ; Sales promotion is a set of marketing technologies aimed to stimulate the demand in particular products and increase brand awareness.Limited in time, it creates a feeling of time-sensitiveness, generates new leads, and keeps existing customers engaged. Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service (i.e. It is used to introduce new product, clear out inventories, attract traffic, and to lift sales temporarily. Companies engage in promotion expenses in order to boost sales and revenue. A promotion expense is a cost companies incur to market their products or services to consumers. WHAT IS SALES PROMOTION. Sales promotions that last too long can trigger promotion fatigue or damage a brand's good name. “Sales Promotion is a marketing technique that is applied for a predetermined, limited time period in order to stimulate trial, increase consumer demand, or improve product availability.” Sales promotions give potential customers an additional reason to consider doing business with you and your company. Sales promotion is a vital bridge or a connecting link between personal selling and advertising. Before we delve deeper into the topic, let us have a quick look at the definition of sales promotion. Sales promotion activities are undertaken to achieve the following objectives: ADVERTISEMENTS: 1. The alternative two pillars are personal selling and advertising. Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). 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